Offer, then ingredients, then stories, a day apart. That is the shape Honour uses, an offer and then teaching, and it is the right one. Thorne teaches without a code at all. Three things are not in it. The three-month cycle your FAQ leads with. The 4-week plan, which at 20% off beats the code the emails keep repeating. And live text: all three are image-only, which does nothing to keep them out of Promotions.
So this is not a rebuild. It is one more email, on day 4, and it is written out below.
Days 0 to 2
Yours, as it runs todayEmail 1 · minute 10The code, WELCOME15
Email 2 · day 1"Does this even work ??", the ingredients
Email 3 · day 2"We went all night", three stories
Day 4
The missing one, written belowEmail 4The cycle: why month three is the point, and the 4-week plan as the way to get there
ExitAny purchase leaves the flow
Day 7
Optional last oneEmail 5Code closes tonight. Then stop.
ExitEveryone leaves the flow
Email 4Trigger Day 4 after joining, no order yetJob Sell the cycle, not the code
Sperm Worms · hello@spermworms.com
Three months. Here is why.
Energy shows up in a week or two. The swimmers take longer.
OpeningHey,
Quick one, because the first three emails skipped it.
The honest bit, your FAQ in your voiceEnergy shows up in a week or two. The swimmers take a full cycle, and a cycle can take up to three months.
Four gummies a day, every day. Stop early and you never get to see what month three does. Your FAQ says it, so the email should too.
The number, theirsOne bag is $49.95. On the 4-week plan it is $39.96 and it turns up before you run out. Over the three months that actually matter, that is the difference between remembering to reorder twice and never thinking about it.
Lock in the 4-week plan
Trust line30 days, money back. Ships discreetly.
Sign offBoost your boys,
Sperm Worms
PS. If you would rather try one bag first, WELCOME15 still works. The plan is just the cheaper way to finish the cycle.
Why this oneYour emails sell a bag. Your product is a cycle.
Every line in this email is already on your site: the FAQ timeline, the 4-week price, the 30-day guarantee, the discreet shipping badge. Nothing here needs a new claim approved. It just puts the subscription in front of the person on the day they are deciding.
The small fixMatch the footer to the flow
Footer says 20, emails say 15, the plan is 20 or 30. Pick one number for the first order and say it everywhere. Five minutes in Klaviyo and on the site, and the first email stops arguing with the box that earned it.
People who join for the 20%, per month1,000 (an example, you know the real number)
Klaviyo's published welcome-flow average, revenue per recipient$2.65
Welcome flow revenue on 1,000 joins$2,650
At your 4-week price of $39.96, that is roughly66 first orders
Per 1,000 joins, a welcome flow at Klaviyo's average collects about $2,600. Yours is in the game. Email four is there to move more of it onto the plan.
Your price is your price. The per-recipient figure is Klaviyo's published welcome-flow average (May 2024, across their customers), not ours, and your number will sit above or below it. Swap 1,000 for your real monthly signups and you have your own figure. Directional, plus or minus a lot, until we see the account.
